SMALL BUSINESS WEBSITE CHECKLIST
A practical small business website launch checklist.
Before sharing your website, test whether a new customer can understand your services, send a request and receive a useful response. Use this checklist for appointments, projects, on-site jobs or recurring services.
1. Explain the service and the next step
State what you do, who you serve and the location or service area where relevant. Choose a clear primary action: request an appointment, describe a project or ask a question. Include the information a customer needs to decide, such as scope, availability rules and pricing or how estimates are prepared.
2. Check your business details and photos
Verify your business name, contact details, opening hours, timezone and service area. Use current descriptions and photos you own or have permission to publish. Remove placeholder testimonials, outdated prices and services you no longer offer. Do not publish customer details or private messages without permission.
3. Test the whole inquiry or booking path
Use clearly labeled test details to submit a request, then check that the correct business receives it and someone owns the response. For appointments, check the service, date, timezone and confirmation rules. For projects or jobs, check that you receive enough scope and location information to review the work. Remove test records when they are no longer needed.
4. Keep requests, approvals and payments distinct
Explain what happens after submission. A requested appointment is not necessarily confirmed; an estimate is not accepted work. If you offer payment, check the supported provider and account requirements. A successful page load or a customer's claim of payment does not establish that money was collected. Avoid using a real charge solely to test a contact form.
5. Review the page on a phone and with a keyboard
Read each heading and service description on a narrow screen. Check that text fits, buttons are easy to reach and forms do not require sideways scrolling. Tab through links and fields, verify visible focus, label every input and make errors understandable. Describe meaningful images and provide captions or a text alternative for important video information.
6. Check search and sharing basics
Give each useful public page a specific title, one clear main heading and a concise description. Check HTTPS, working navigation and a canonical URL using your preferred domain. Keep private customer pages out of search. Submit the public sitemap in Search Console and inspect important URLs; sitemap discovery alone does not mean a page is indexed or ranking.
7. Make the response process explicit
Choose who checks new inquiries, what information they need and when they will respond. Prepare a short reply that answers the actual request and sets the next action. Honor opt-outs and keep optional marketing permission separate from the service inquiry. Tell customers how to contact you if a form fails.
8. Check the customer path after launch
Recheck important links after publishing. Measure useful visits, received inquiries, completed signups, confirmed work and confirmed payments separately. Keep unknown sources visible. If visits arrive but customers cannot complete the next step, repair that path before adding more pages or buying traffic.
Use Cadrivio for one workflow first
Cadrivio's website can present your services and provide a booking or request path connected to your workspace. Start with your actual services and business details, preview the page and review connection requirements before sharing it. Plan limits apply. This checklist does not promise search rankings or customer acquisition.